Sami is interested in the art of subtlety -- a layout should be creative, cohesive and aesthetically pleasing, but it should also make you think.

Sami gets ticking when she sees design that has ample white space and sans serif type. She admits to judging a book by its cover from time to time-- if the cover is beautifully designed, why not pick it up? She has always, and will always, view the world around her as a designer's playground: full of color, type, texture and shapes.