On April 9th, the FLUX 2009 marketing team launched our first promo to excite students and get everyone thinking about this year’s issue publishing in June. The event on Sunday was themed in honor of Easter as we prepared giveaway Easter eggs stuffed with goodies. The eggs were not only filled with yummy candy, but also a carefully wrapped piece of paper containing a brief snippet from a past article published in Flux. The objectives: leave the reader with intrigue to read the rest of the article and enable the reader to experience how awesome even little tidbits of our stories are. The passages from past stories were hand picked by our team by determining the best choices in introducing our student body to the content Flux offers. 

We spent the day, 9am-2pm, taking shifts, during which we helped to distribute the eggs. We asked the passersby questions like “what are you craving?” which prompted them to stop and respond, “what??” We then proceeded to gracefully, more times than not, hand them the egg and said “enjoy” with a huge smile on our faces. 

As our slogan for the 2009 Flux is “Lets Flux,” we are left with a broad yet solid way to play with the way we are going to market our up-and-coming issue this season. We are bursting with ideas, and this was only a little preview of the big bang we are going to leave around campus the next couple of weeks as we await the publishing date! So far, we have come up with a great way to market to freshman by posting in the dorms and targeting our fliers to them. We are also chalking at the EMU and tabling indoors next week. We have been in the process of brainstorming some ways of guerrilla marketing by using stenciling, and there is some talk of balloons being strategically placed around campus. It shall be a great next couple weeks, so we hope that everyone will be excitedly awaiting week 10 to get their issue of Flux 2009!