And that's the general idea. 

"Nerding it up" on a Friday night, I was doing the usual "Flux stuff" - making calls, looking up numbers, following up on e-mails... everything and anything to try and sell some ads - when I overheard some fellow Fluxers talking about our recent campus promo. 

"My roommate must be REALLY tired of hearing me talk 'Flux, Flux, Flux' all the time," said a curly-haired blonde who later introduced herself as Lisa, a feature writer. "She came up to me today and was like, 'Lisa! I just can't escape it! Everywhere I turn there's Flux! You guys are everywhere!" 

I couldn't help but smile at her roommate's exasperation. 

Hey, at least they're noticing. Flux has successfully landed.